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Baltic fashion retail group

For a major Baltic fashion retail group (name under NDA) Softeta developed and modernized a custom ERP platform that serves as the central hub connecting multiple vendor systems and databases, enabling scalable and efficient retail management.

John cameron iepq0f1keeu
Mohamadreza khashay ziubudophmc

Highlights

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Our technological solution resulted in our Client having 90% fewer cybersecurity vulnerabilities.

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Fewer deployment errors

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Faster development cycles

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180+ fashion stores across the Baltics (Lithuania, Latvia, Estonia).

Future-ready ERP

Softeta delivered a brand-new ERP system – fully customized, scalable, and built with the future in mind. 

Background

Industry: Retail

Company size: 

  • 2200 employees.
  • 180+ fashion stores. 
  • 371,7M annual turnover (2025 data).

Our Client (name under NDA) is a leading clothing retailer in the Baltics. As any retailer it relies heavily on software to manage logistics, e-commerce, brick and mortar store operations and business planning.

One of the central pieces of software is a custom built ERP system (intranet) that acts as a central hub for connecting various vendor products and databases. Client needed an expertise to modernize their legacy ERP system and expand its functionality. Here when the Softeta stepped in.

Challenges

  • A lack of modern architecture, outdated development practices, and security vulnerabilities were limiting system performance and putting business continuity at risk. 
  • Critical modules, including logistics and e-commerce, were prone to slowdowns and crashes, while the absence of automation pipelines and testing created significant operational bottlenecks.
 

Objectives

  • Eliminate security threats ASAP.
  • Improve observability by introducing structured logging.
  • Streamline deployments with automated CI/CD pipelines.
  • Build a scalable, maintainable architecture for Client’s future digital growth.
  • Build new version of an ERP system starting from internal cross-docking logistics module.

Approach we took

The ERP system modernization focused on gradually moving from legacy technologies to a more flexible and future ready architecture.

• The existing system was built on .NET Framework with ASP.NET WebForms, a technology that has largely been replaced by more modern approaches.
• The industry shift toward Single Page Applications with dedicated backend services created an opportunity to modernize the platform.
• Softeta implemented an SPA architecture with backend services while retaining the existing SQL Server database.
• Dedicated backend services allow business logic to be reused across channels such as potential future mobile applications.
• The system was modernized through gradual refactoring to ensure uninterrupted business operations.
• Development focused on practical improvements and high value changes rather than unnecessary technology replacements.

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Workflow

We started with these steps:
  1. A meeting and interview with the customer.
  2. An analysis of codebase and core functionality.
  3. Solution design.
  4. A prototype and a demo for the stakeholders.
  5. A sign-off from the customer and formal agreement.
Then proceed with implementation, which included:
  1. Fixing known vulnerabilities and potential security flaws
  2. Introducing a full CI/CD pipeline for deployment and release of new functionality.
  3. Adding a new module with new architecture and best practices using Domain Driven Design methodology.

Solution

Softeta implemented a tailored solution as part of the client’s enterprise resource planning system to streamline and automate key operational processes.

Our team of system architects and .NET engineers modernized Apranga’s ERP by:

  • Enhanced system security by refactoring sensitive hardcoded credentials and implementing improved data protection measures.
  • Improving and automating core ERP functionalities, heavily used by Apranga Group internal employees, with a modular Blazor + .NET Web API architecture;
  • Establishing CI/CD pipelines with Azure DevOps

Tech stack

  • Blazor
  • .NET 9
  • .NET Framework 4.x
  • Rest API
  • Azure DevOps
  • SQL
  • Gabrielle henderson pl1qsbqcatk

    Impact

    Project outcomes
    • 90% fewer security vulnerabilities.
    • Fewer deployment errors.
    • Faster development and feature delivery.
    • By introducing SSO, we streamlined user access and reduced friction, resulting in a dramatic drop in login errors and account lock-outs.
    Value delivered
    • Softeta’s engineering team designed and delivered a brand-new ERP system – fully customized, scalable, and built with the future in mind. 
    • This modern solution seamlessly supports Client’s complex retail operations, including internal logistics, e-commerce integrations, billing, warehousing, and workflow management.
    • Through a security-first approach, Softeta significantly strengthened Client’s ERP ecosystem. We eliminated hardcoded credentials and implemented modern, best-practice data handling standards, addressing long-standing cybersecurity risks at the core of the platform.
    • With a secure, modern ERP foundation in place, our Client is now better equipped to scale with confidence across the Baltics and beyond.
    • Today, Client runs on a resilient, future-ready ERP platform that strengthens its position as a retail leader in the Baltics.

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